a bit about me.

I’m a big fan of talking. Not so much when it’s about myself. But this is an about page, and I have to suck it up. 

I’m going to take a shot in the dark and assume the reason you’re here is to find out a bit about this site, right? Ok, here we go. I’m Nick Thompson. I work in SEO and digital content. I started out at the University of Brighton. Brilliant place to learn. And relax. That was my marketing degree. Tick. Digital stood out. I loved the potential of it, how it promoted instant communication and made the world accessible.

That led me to my first full-time job. No disrespect to Sainsbury’s or the local corner shop. They set me up for who I am now, but my first job, my first job is where my career began.

Enter, TCC. A brilliant marketing agency in Ascot. If you’re in the area, pay them a visit, old barn conversion, friendly people, good coffee.

That’s where it happened for me. Five glorious years developing my skills. I started out on social channels, the perfect place to begin.

Being a fresh-out-of-uni graduate, I was creating content calendars thinking I had it nailed. I didn’t. I based them on what international day it was. Looking back on it, that was my first real mistake. Any social media professional worth their salt knows you’ve got to provide value to the audience, not shove pointless content into their feed in the hope something sticks.

I learned from that. I developed clearer strategies, found content that worked for our client’s audiences, and the rest is history. Well, international days certainly are. 

Then there were the other skills. I started writing more articles. Web authoring on projects. Creating HTML mailers from scratch. TCC gave me the freedom to develop a personal digital toolkit that I doubt I would’ve got in many other places. So I thank them for that. They’re good guys.

SEO came later on. I had dabbled before. I had touched on PPC as well, but the data-focused approach just didn’t do it for me. My SEO passion grew at Simplyhealth. I was employed as a Digital Content Exec, and the role evolved from there.

In my current role, I get the chance to create SEO strategies. Write, design, and publish content. Deploy technical stuff. Organise page structures. Evaluate links. It’s full-on, and fun. But that’s how you learn. You’re at the deep end? Jump in. 

So there we have it. That’s me. Professionally.
Michael Schumacher quote about passion and motivation


Now you know my digital story, I’ve probably got to explain the sportsman part. It’s pretty straightforward. I love sport. I love everything about it. Getting swept up in the emotion. Understanding the tactics that have years of experience behind them. People pushing themselves to the ultimate limit every week. What’s not to love.

That passion inspired the brand. I never had the physical attributes to make a real impact in any sport. Not the elite standard anyway. But I can take inspiration from the professionals. Look at their dedication. Their drive. Their determination to never stop learning. You can emulate that in your life with the right attitude. It doesn’t have to be sport.

The Digital Sportsman is not just who I want to be, it’s a constant reminder to keep on going. Sports stars don’t give up, even when they achieve great things. There are always new goals. They keep on pushing, and so can we.

So this website is my brand. It’s who I am, it’s my persona in code. But I didn’t want this site to be all about myself. That’s why the other pages are dedicated to my interests. So I can share. I can send the elevator down.

You’ll find a blog for digital content in sport. I analyse the latest innovations that sports teams are making on their digital channels, what’s working, and what can be translated into other industries. 

You’ll get case studies, opinions, and maybe sometimes a chat with other people who work in the digital world, people with different experiences. 

Then you have the other section, the Digital Marketing Playbook. This is an educational portal covering the digital ecosystem. There are introductions and breakdowns of the primary disciplines, like SEO, social, PPC. There’s deeper knowledge with tips and tricks I’ve picked up, and lessons I’ve learnt along the way.

It’s an area for anyone with an interest in digital to learn. For those looking to get into the digital marketing space as an entry point, or someone looking to develop a specific area.

The primary purpose is to increase access to the world of digital. To remove barriers. We use too many abbreviations and technical terms, and the power of digital is too strong not to understand, even in everyday life.     

And that, my friends, is The Digital Sportsman in words.

Enjoy the site, give me a shout if you have a question, and I’ll see you around.

what I can help with.


bespoke strategies
full site audit


calendar creation
user intent analysis
digital copywriting
frameworks & structure

social media

community management
goal & KPI review
short-form copywriting
artwork & graphics
reactive preparation

website management

user journey mapping
page design
templated site builds
CMS updates
want a chat? Hit me up...